Internet Marketing Fundamentals

Assuming you are reading this because you have decided to make some money from Internet Marketing, let’s take a short while to discuss some home truths regarding this occupation.

To achieve success in a meaningful way, you need:

1. A market. You need to decide on a market, or a section of a market, called a niche.
2. A website. At it’s simplest, this can be a single page, or many thousands of pages, here size is truly unimportant, big or small is irrelevant as long as the website is an appropriate size to the subject matter.
3. Traffic. Visitors to your website, if you think of this in terms of roads… with some careful work, your website can be positioned in the middle of a virtual freeway with loads and loads of visitors coming past, hundreds every day. The unfortunate truth is that unless you pay a great deal of money in advertising, you will find that to begin with at least, your website will be positioned at the end of a dusty track.
4. A unique feature, in marketing speak this is known as your USP, or Unique Selling Proposition. What is it about your website that will get visitors to buy from you rather than someone else. This is an area that holds a great deal of trepidation for a great many new marketers.
5. A list of subscribers. Whatever area of marketing you want to break into, be it on the internet, or in the real world, whether your area is golf, or making curtains, if you don’t build a list of interested customers, you begin each day as if you were opening a new store, entirely from scratch with no customers.
6. A product. Whether this product is your own, or someone else’s, you need something to sell. There are alternatives, it is possible to make money while selling nothing at all, but we’ll cover that later, let’s keep it simple in the short term.

Ok, so there you have it, not a lot really!

Now for the good news, over the coming days, I plan to describe each of these areas in turn. Find you answers to some of the fundamental questions that you will be asking and basically see if I can get you to earn your first dollars online.

More soon.

Gary