Definitions
Market: A place where goods are offered for sale.
Niche: A special area of demand for a product or service, a subset of a market.
First let me explain that you really don’t want to promote to an entire market. To give you an example, Golf is a market, but as you will soon come to realize, to try to promote to the golf market as a whole (or without targeting a smaller section of the market) would be costly and impractical, the competition is far too intense and your marketing efforts would be lost in the huge volume of existing information.
However, if you aim your marketing efforts, for example, at one-legged, left handed golfers, prepare good information, tips and strategies, you have a much better chance to be able to a) locate your intended customers, b) provide them with useful information and c) make a successful income from your efforts. No disrespect is intended to one-legged, left handed golfers.
So in short, you need to focus on finding a niche within a market that interests you. It is important to select something that interests you, because you will need to become something of an expert in your chosen niche.
Don’t let the “expert” part put you off for the moment, it’s not difficult to become an expert and it doesn’t take very long. If your niche is sufficiently focused and you have a reasonable level of interest, with a bit of time and effort you can achieve expert status in little more than a week.
How you go about this comes under the heading of Niche Research and it is absolutely key to your online efforts. It can be the difference between making small change and an online income that is truly life changing. I will be explaining this in detail very soon.
More soon
Gary